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LUXURY STERLING SILVER BRAND TAKES RETAIL TO THE 3RD DIMENSION

December 06, 2010

Toronto, ON

Luxury retailers take notice: scent is being used as another tool to create repeat sales and to further solidify brand recognition.

Scent, the most memorable of our senses, is now being used by Metalsmiths Sterling™ in their packaging experience. “Premium presentation sells premium product,” says Peter Konidas, the company's lead designer. He states, “A customer's experience is something we take very seriously and the brand's scent is an integral part of that.”

“Scenting our packaging is one more step in helping to create a memorable experience for our customer,” says Konidas. “We don't want people to just wear our products, we want them to completely immerse themselves in the feeling of what it is to be part of the Metalsmiths Sterling™ brand.”

The brand's scent was developed by Florida-based scent specialists, Air Esscentials. “The scent we developed for Metalsmiths Sterling™ is sophisticated and sensual,” says Marc Levy, executive vice president of sales for Air Esscentials. “It is one of our hot scents for 2011.” The fragrance is a sexy and refined blend of dewy lotus blossoms, breezy jasmine which is illuminated by gingered accents of scarlet saffron, smooth sandalwood, crushed clove, and a hint of scented rose.

Studies have shown that customers tend to stay up to 40% longer in areas that smell nice, which is why many retailers are using scent in their stores. Utilizing scent in one's packaging is taking this idea one step further in creating a specific identity for the consumer. Since one's sense of smell is linked to the emotional side of their brain, a specific scent easily becomes memorable. Creating positive memorable experiences is what successful retailing is all about.




Sizing Information

Ring Sizing Tips

Please note that ring sizing is a matter of comfort, above all: finger sizes fluctuate throughout the day and with temperature.
Additional information on ring sizing is available here: we recommend you check the size of a ring you currently love to wear against our sizing. We recommend you print out the attached pdf if you need help determining ring size: we do not recommend attempting to size using a mobile device.

Please note that most of our rings are classified as:

Sizable up or down by up to two sizes in half size increments: if the size you need is not available and falls within 2 sizes up or down of a ring we do have, we can likely size it for you. Charges will apply: see additional information on our ring sizing service available here

Sizable up by a half size: we can size the ring only up and only by about a half size: generally this is due to the detail on the piece and/or the setting of the stone. Charges will apply: see additional information on our ring sizing service available here

Unsizeable due to material or design constraints, the ring cannot be sized: the listed sizes are all that are available.


Additional Ring Sizing Advice

Temperature is Important

Don't measure when your body temperature is either too cold or too hot. A cold finger shrinks while a hot finger expands causing an inaccurate reading. Only measure when fingers are at room temperature.

When Two Sizes Seem to Fit

If you hesitate between two sizes, always go with the larger one.

A Wider Band Needs a Bigger Size

If you consider purchasing a wide band, move up a size from your measurement, for comfort’s sake.

Don't Use Strings

When measuring your finger, always refrain from using a string, they tend to stretch, which can result in wrong size. ALWAYS use a paper strip about 1/2" in width.

Big Knuckles Can Affect Your Size

If your knuckle is a lot larger than the base of your finger, measure both the base of your finger and your knuckle and select a size in between the two.

For Best Results, Use a Plain Band

Extra wide band styles tend to run slightly small. If you're borrowing a ring for sizing and it has a narrower shaft than the one you wish to purchase, you may wish to order a ring a size larger than the normal size worn. Also, large stone rings may cause the shank to lift up when laid on its side on the display, slightly distorting the size measurements.

Is There a Difference Between Sizes for Men and for Women?

No: ring sizes range in a continuous scale used for both men and women.


Chain Selection

Our pendants are sold with a Metalsmiths Sterling™ chain with a secure lobster clasp and logo tag of quality - the price includes a chain selected to best coordinate with the pendant. For most pieces, the standard length is an 18" chain, but more petite pieces may include a 16" chain and larger pieces may include a 20" chain: you can select your preferred length for any pendant upon purchase.

As a general guideline, 16" chains are considered choker length - pendants on this length of chain tend to sit near the base of the throat: 18" is standard or classic length, and usually lets the pendant rest near the collarbone or clavicle, above the collar of most shirts. 22" - 24" chains tend to sit a little lower, but still above the chest. 28" - 36" chains usually result in the pendant resting below the bust line and make for a more dramatic statement. The actual fit will vary from person: this is only a general guide.